Merchant Academy

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How-to guide

Build your online store

Choose a theme, let the AI assistant make your logo and banner, set how the menu looks on a phone, then publish. You end up with a public link customers order from.

WHO THIS IS FOR

OW

Owners taking orders online

for the first time, without a designer or a website.

MK

Anyone refreshing the look

of a store that is already live. Publishing overwrites the old theme.

BEFORE YOU BEGIN

Your menu should be in first. The storefront shows whatever items and categories you already have.

No design software needed. The AI Business Assistant makes the logo and banner from your registered business details.

Save Draft is not live. Nothing reaches customers until you tap Publish and confirm Publish Now.

THE STEPS

Pick the device in front of you.

Open Online Store settings

From the home dashboard, tap the More tab, then Online Store. The control panel shows your store link and a Share button.

More, then Online Store.
More, then Online Store.

Choose a theme

On the Online Store control panel, tap Advanced Customization, then the blue Choose Other Theme button to browse. Pick a colour to see a live preview, tap Use This Theme, then Save Changes at the top right.

Where the theme picker lives.
Where the theme picker lives.
Pick a colour, then Use This Theme.
Pick a colour, then Use This Theme.

Add your logo

Tap Upload Logo. In the Upload Image drawer, choose Generate with AI if you do not have a file ready. The assistant uses your registered business name; when it finishes, scroll down in the chat and tap Use this, or Regenerate for another.

Generate with AI.
Generate with AI.
Tap Use this to keep it.
Tap Use this to keep it.

Set the menu layout

Open Advanced Customization and set three things under Layout, then tap Save Changes. A green Changes saved toast confirms it.

Open Advanced Customization.
Open Advanced Customization.
Item Display, Category Bar, Image Ratio.
Item Display, Category Bar, Image Ratio.

Add a homepage banner

Back on Customize Theme, find Homepage Banner (Optional) and tap Change Image. Choose Generate with AI and the assistant builds a promotional image around what you sell. Tap Use this, frame it on the Crop Photo screen, then Done. Banners can be up to 2 MB if you upload your own.

A banner built from your menu.
A banner built from your menu.
In place, with Change Image to swap it.
In place, with Change Image to swap it.

Publish your store

Check the layout, then tap the blue Publish button at the top right. When Publish changes? appears, tap Publish Now and everything goes out to all sales channels at once. You land on your live store link, ready for dine-in and pick-up orders.

Publish Now pushes to every channel.
Publish Now pushes to every channel.

Open Online Store settings

From the home dashboard, tap the More tab, then Online Store. The control panel shows your store link and a Share button.

More, then Online Store.
More, then Online Store.

Choose a theme

Tap Customize Theme. At the bottom of the page you get an Available Themes row of colour wheels — tap one and the preview above updates. When you like it, tap the blue Use This Theme button.

The Available Themes row sits at the bottom.
The Available Themes row sits at the bottom.

Add your logo

Tap Upload Logo. In the Upload Image drawer, choose Generate with AI if you do not have a file ready. The assistant uses your registered business name; when it finishes, scroll down in the chat and tap Use this, or Regenerate for another.

Generate with AI.
Generate with AI.
Tap Use this to keep it.
Tap Use this to keep it.

Set the menu layout

Open Advanced Customization and set three things under Layout, then tap Save Changes. A green Changes saved toast confirms it.

Open Advanced Customization.
Open Advanced Customization.
Item Display, Category Bar, Image Ratio.
Item Display, Category Bar, Image Ratio.

Add a homepage banner

Back on Customize Theme, find Homepage Banner (Optional) and tap Change Image. Choose Generate with AI and the assistant builds a promotional image around what you sell. Tap Use this, frame it on the Crop Photo screen, then Done. Banners can be up to 2 MB if you upload your own.

A banner built from your menu.
A banner built from your menu.
In place, with Change Image to swap it.
In place, with Change Image to swap it.

Publish your store

Check the layout, then tap the large blue Publish button at the bottom of the screen. When Publish changes? appears, tap Publish Now and everything goes out to all sales channels at once. You land on your live store link, ready for dine-in and pick-up orders.

Publish sits at the bottom.
Publish sits at the bottom.
Publish Now pushes to every channel.
Publish Now pushes to every channel.

IF IT LOOKS WRONG

Customers still see the old look

Changes sit in draft until you publish. Tap Publish, then Publish Now on the confirmation.

Item photos look cropped

Switch Item Image Ratio between 1:1 and 4:3 to match how your photos were shot.

The logo will not upload

Logos are limited to 120 KB, JPEG or PNG. Shrink the file, or generate one with the AI assistant instead.

WHERE TO GO NEXT

NEXT

Ads & campaigns

Read the guide →
NEXT

Delivery integration

Read the guide →

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